2021 Annual Conference & Expo

Bert is the co-founder of the $100 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.

It has been 25 years since they sold their first t-shirt, but Bert and John champion the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.”

But here’s the thing: While Bert and John believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through its signature Playmaker Program, the Life is Good Kids Foundation helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully integrated for-profit/ non-profit model, the brothers hope to use their business as a vehicle to do good in the world.

As the co-host of the Life is Good Ping Podcast, Bert interviews some of the world’s most influential thought leaders about using optimism as a practical way to overcome adversity and lead a fulfilling life—all over a game of ping pong. Naturally. Guests include Ringo Starr, Katie Couric, Scott Avett, and more.

Because of his unique perspective that ties rational optimism to business, Bert has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.

Johnny C. Taylor, Jr., SHRM-SCP, is President and Chief Executive Officer of SHRM. With nearly 340,000 members in 180 countries, SHRM impacts the lives of more than 362 million workers and their families globally.

As a global leader on the future of employment, culture and leadership, Mr. Taylor is a sought-after voice on all matters affecting work, workers and the workplace. Recognized as one of the “300 Most Influential Executives in Corporate America” for 2024 by Savoy Magazine and one of the “Most Influential People Shaping Public Policy” in our nation’s capital by Washingtonian Magazine, Mr. Taylor is frequently asked to testify before Congress on critical workforce issues and authors the weekly USA Today column, "Ask HR."

Mr. Taylor's career spans more than 20 years as a lawyer, human resources executive and CEO in both the not-for-profit and for-profit spaces. He has held senior and chief executive roles at IAC/InteractiveCorp, Viacom's Paramount Pictures, Blockbuster Entertainment Group, the McGuireWoods law firm and Compass Group USA. Most recently, Mr. Taylor was President and Chief Executive Officer of the Thurgood Marshall College Fund.

He is the author of the national bestseller, RESET: A Leader’s Guide to Work in an Age of Upheaval, which immediately upon its release in September 2021, was in the top three of The Wall Street Journal’s list of best-selling hardcover business books.

Mr. Taylor is a member of the United Way Worldwide Board of Trustees and serves on the corporate boards of XPO Logistics (NYSE: XPO), Flores & Associates, and Guild Education. He previously served on the White House American Workforce Policy Advisory Board and as chairman of the President's Advisory Board on Historically Black Colleges and Universities during the Trump Administration.

The Women Business Collaborative (WBC) named Mr. Taylor as one of its 2023 Trailblazers in Gender Equity and Diversity for his work to achieve equal position, pay and power for all women in business. In 2020, he received the Distinguished Executive of the Year Award from the Academy of Management, and he was named 2021 ALA Professional Society CEO of the Year by CEO Update.

He is a Fellow of the National Academy of Human Resources and is licensed to practice law in Florida, Illinois and Washington, D.C.