Building Your Personal Brand
Similar to most major companies or celebrities, building a brand is one of the most important aspects of excelling in the workplace. This session will provide participants with the knowledge and information to differentiate themselves from the competition, using their personal brand. A member of SHRM’s Young Professional Advisory Council (YPAC) will provide insight on how to identify strengths in order to become the best version of yourself.
Learning Objectives:
• Examine the importance of a personal brand
• Identify the elements and tools that develop your brand
• Describe how to start building your brand
Claire Stroh
Claire Stroh, MBA, SHRM-CP is currently the Manager, of Managed Talent Services at Lighthouse Technology Services and CEO of Claire is Coaching. She has used LinkedIn, Twitter/X, and networking to build her personal brand and uncover new opportunities for herself and the companies she’s worked for. She’s passionate about helping others do the same! Claire has more than 10 years of successively diverse human resources management experience with privately-owned and publicly-traded global leaders. She is an active member and blogger for SHRM and served on SHRM’s Emerging Professional Advisory Council (EPAC) for four years. Claire was named a 2022 HR Impact Award Winner by Buffalo Business First and 2022 Community Catalyst Award Winner by HRUnite!.