Business Storytelling: One-Size Audience Doesn’t Fit All
Business storytelling is a powerful way to sell ideas, drive connection and spur action. But often, when you're faced with a roomful of decision-makers or diverse perspectives, a story that resonates with one person may not move another. Storytelling expert Janine Kurnoff coaches the world's top brands on how to use storytelling in everyday business communication. This session gets hands on with practical, flexible storytelling fundamentals fit for the diverse audiences HR professionals face every day.
Learning Objectives:
- Apply the fundamental concepts of storytelling to any business-related communication, from live presentations to meetings, e-mails and voicemails.
- Explore three common audience scenarios that require you to adjust your story and introduce flexibility into a business narrative.
- Discover how to analyze your audience to determine their needs and be able to address multiple constituencies.
Janine Kurnoff
Janine Kurnoff is the Co-founder and Chief Innovation Officer at The Presentation Company (TPC), a business communications training firm that teaches innovative visual storytelling techniques to some of the world’s top brands, like Facebook, Nestle, Medtronic, Marriott, and McDonald’s.
Janine and her sister, Lee, founded TPC in 2001, and they’ve recently bottled up their award-winning training into a new book, Everyday Business Storytelling, which was an Amazon #1 New Release and has been featured in Harvard Business Review, Forbes, Fast Company, and Business Insider.
Janine believes that storytelling is the single greatest way to amplify the meaning of your facts and figures. She’ll introduce a simple framework that will help you humanize your content, create a two-way dialogue, and ultimately meet your audience’s needs in the moment.