The Cherry on Top: How to Add Value to Your People, Products and Services
What adds value? Great companies with great cultures add value to their people, products and services. Added value is not always about money, discounts or giveaways. A quality product or service is only a slice of why customers will do business with you. Superior organizations add value for people—customers and employees alike. No matter what your company does, it will descend or ascend based on the value it creates in someone's life. If it doesn't meet a need or want, then there’s no value. This eye-opening session will show you how to add the right value, lower employee absenteeism, attract new hires, and create a workplace that can pay off in huge and surprising ways. This session is about placing “the cherry on top” by developing and delivering value in everything you do.
Learning Objectives:
- Learn how to become an effective communicator and overcome communication obstacles.
- Learn how to build trust, foster cooperation and strengthen commitment.
- Learn how to cooperate with others and compete with yourself so you can learn more, grow more and add more value.
- Learn how to make employees feel valued and motivated, and how to build relationships that positively impact people.
Steve Gilliland, CSP, CPAE

Steve is a member of the Speaker Hall of Fame and was recognized in 2015 as one of the top 10 motivational speakers globally from over 9,000 candidates.
In addition to being one of the most sought-after speakers in North America, he has written 11 books and was named Author of the Year by Advantage/Forbes for his book Enjoy The Ride.
Steve built a multimillion-dollar company, which the Pittsburgh Business Times named one of the fastest-growing privately held companies in the region. Steve is one of SHRM’s top-rated speakers. This is his 18th consecutive year speaking at the SHRM Conference.
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