Defining and Communicating Your Personal Brand to Help Your Career and Your Organization Grow
The concept of personal branding may seem like a catchphrase being thrown around by authors and self-help gurus, but the concept isn't new. You already have a personal brand—whether you know it or not. Your personal brand is more than your reputation. It's a value proposition that helps companies evaluate whether to recruit, hire, develop and retain you—and also whether people want to work with you or at your company. Your personal brand is an important aspect of your career and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter.
Learning Objectives:
- Understand what is included in your personal brand, what isn't and why it matters.
- Discover how personal branding relates to managing and growing your career.
- Create your own personal brand statement and understand how to use it.
- Incorporate your "whole self" into your personal brand to create personal and professional opportunities.
- Develop an action plan for effectively communicating and promoting your personal brand.
Jennifer McClure
Jennifer McClure is an entrepreneur, keynote speaker, and high-performance coach who works with leaders to leverage their influence, increase their impact, and accelerate results.
Frequently recognized as a global influencer and expert on the future of work, strategic leadership and innovative people strategies, Jennifer has decades of in-the-trenches leadership and executive experience working in and with startups, privately held companies, and Fortune 500 organizations in a variety of industries.
As a top-rated keynote speaker, Jennifer has shared her insights with thousands of leaders at conferences and corporate events around the world. Clients include Procter & Gamble, General Electric, IBM, SAP, Bloomberg, Charles Schwab, Stryker, LinkedIn, Notre Dame University, Society for Human Resource Management, Association for Legal Administrators, and Association for Talent Development.
In her informative and entertaining keynote programs and workshops, she shares a blend of research, best practices, case studies and storytelling which leaves audience members inspired and motivated to take action when they return to work.
Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to move the collective thinking forward when it comes to talent in the workplace, and she hosts a weekly podcast – Impact Makers with Jennifer McClure – sharing conversations with practitioners, entrepreneurs, authors and speakers who are changing the world while building careers that they love, and lives that matter.