Harnessing the Power of Cultural Transformation at Work
Discover how a profound cultural transformation at one of the world’s largest steel companies has paid off in a big way. Gerdau’s huge corporate transformation began with board buy-in and involvement, as well as a comprehensive diagnostic that charted the course for what the company should start, stop and continue doing. Four cultural attributes were prioritized: openness, simplicity, empowerment with accountability and leaders developing leaders. Coaching sessions, workshops and more played a role in the resulting transformation. The company built a more diverse workforce, changed 35% of senior leadership and re-evaluated all HR processes from hire to retire. This session will equip you to engage in transformation when needed, using tools, methodology and best practices from your daily work.
Learning Objectives:
- Learn how a major organization transformed its culture.
- Obtain examples of tools, methodology and processes that can be used to build a successful cultural transformation.
- Engage in knowledge sharing, and learn what worked and what did not.
- Understand HR leaders’ role in a cultural transformation.
Caroline Carpenedo
Strategic Design Phd Student at Unisinos. International Executive MBA at FIA – SP. Master in Business Administration at PUC/MG and FDC. Graduation in Psychology at PUC/RS. Global Director of People and Social Responsability at Gerdau, a Brazilan Multinational Enterprise. More than 18 years of experience in Human Resources in many business areas, all HR process and different regions and countries. International experience as an expatriate in Tampa – FL – USA, lived in Italy (Palermo), Toronto and Vancouver (Canada), traveled to China and continuous business travels to India, Spain, USA and other Latin America countries. Professional with wide experience in HR leading and implementing processes such as Talent Acquisition, Corporate Education, Leadership Development, Career and Succession, Competencies and 360 Assessments, International Transfers, Performance Management, Internal Communication, Organizational Environment, Change Management, Business Culture,HR analytics, among others. Leader of many Global Strategic Projects such as Gerdau 2022 related to Cultural Transformation, Leadership Development Global Project, Global SAP Implementation, Revison and Structure of HR area in Center of Expertise, Purpose Project and Strategic HR roadmap among others. Team of 5 senior direct reports and whole structure of 280 people in HR and Sustainability. Board member at the People Painel in the Joint Venture of Gerdau and Metaldom. Member of ABRH Commite who builds the CONARH – bigger HR congress of Latin America.