Transforming Culture, Transforming Values
Transforming your business begins with your employees. Employees are one of your greatest resources and allies in transforming the culture and values of your company. With 90,000 employees across the globe, United Airlines has been on a multiyear journey to transform its company culture. This session elaborates on the key moments and ongoing initiatives that helped United solidify its values and create a trusting and empowering environment so its employees could serve customers more effectively.
Learning Objectives:
- Learn how to implement a company-wide cultural transformation that starts with regaining employee trust, redefining collective values and cultivating an engaged, empowered workforce.
- Learn how to integrate core values, integrity and accountability throughout all organizational and business practices.
- Learn how to leverage employees as one of your greatest resources and allies in building a diverse and inclusive culture at your company—while understanding that there is always a need for continuous investment in those employees.
Kate Gebo
Kate Gebo is the executive vice president of human resources and labor relations for United Airlines. Kate is responsible for leading a global team of more than 500 professionals in the transformation of United’s culture. In her role, Kate and her team are the principle drivers of delivering on commitments to employees to provide a great employee experience. This includes recruiting, developing and retaining top talent, and building effective teams to put customers at the center of everything United does while working closely with our labor partners.
Kate previously served as senior vice president of customer service delivery and chief customer officer at United. She was responsible for delivering an integrated and industry-leading travel experience for customers from booking to landing. Kate also previously served as United’s vice president for the office of the CEO, where she worked with United’s CEO, Oscar Munoz, and the executive team to coordinate strategic company initiatives.
Kate joined United in 1998 and also held roles leading the corporate real estate organization and in procurement. Prior to joining United, Kate worked at Continental Airlines. Kate is a board member of Youth Guidance and also a Leadership Greater Chicago Daniel Burnham Fellow. She. received her bachelor’s degree in finance from Chicago’s DePaul University and earned a master’s degree from the Graduate School of Business at Loyola University of Chicago.