What Your CEO Expects You to Know: Business Acumen to Build Your Credibility, Career and Company

2021 Annual Conference & Expo
Attendees will learn why we all need to be businesspeople first and specialists in our jobs second.

Your executive team wants the entire business, not just a single unit, to be profitable. They want all employees to understand and better contribute to how the entire company makes money. And employees want to feel that the work they do for their company is worthwhile and makes a difference. The problem is that most people “in” business, don't “get” business—they lack understanding of strategy, finance and business acumen. While we understand our jobs, the big picture seems too complex to grasp. Complexity is an underlying challenge in any business, regardless of size, industry or stage of development. How do we simplify the complex? Bestselling author Kevin Cope has helped top companies figure it out. When you break down an organization into its most fundamental elements, you'll find five drivers that power your business, or any business. If you want to be seen as a major contributor, someone who understands your overall business—not just HR—this a great session for you.

Learning Objectives:

  • Use the 5 Business Drivers® to improve your strategic, financial and business acumen.
  • Understand how your entire company, not just your department or team, makes money.
  • Learn five principles that CEOs expect their employees to understand.
  • Learn how to speak the language of your CEO and CFO.
  • Learn the keys to improving employee engagement.
Date(s) & Time(s): 
Sunday, September 12, 2021 - 9:15am to 10:15am
Presenter: 

Kevin R. Cope

Kevin R.
Cope

Kevin Cope is the author of "Seeing the Big Picture," a No. 1 Wall Street Journal and New York Times best-seller and founder and CEO of Acumen Learning, the definitive source for customized strategy, finance, and business acumen training. Kevin's clients include some of the most respected and profitable companies in the world, including 30 Fortune 50 companies. He's been recognized as a top-rated speaker at national conventions, including SHRM and ATD; he’s been a guest on news and business talk radio programs, including National Public Radio; and he's been featured in Chief Executive and Fast Company. No matter your role or experience, Kevin's message will help you build your business acumen to advance your credibility, career, and company.

Location: 
W322-327
Session Type: 
Mega Session
Competency: 
Business (Behavioral)
Leadership (Behavioral)
People (Technical)
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