Why Should I Work for Your Organization? The Answer to Winning the War on Talent!
Employers are competing for talent like never before! Retaining talent and attracting new talent is more difficult than ever! The workforce is changing; it is time for employers to step up the game and get real! We need to play differently!
When a current employee or a candidate asks, "why should I work for this organization," are you prepared to respond? High pay and rich benefits are great, but it isn't enough today. What makes your culture unique? Why does talent stay and what attracts candidates? Is the story getting out?
During this session, we will use a SWOT analysis approach to identify the strengths, weaknesses, opportunities, and threats of our employment brand/culture. Followed by action plans for improvement.
Imagine if organizations invested the same amount of resources in recruitment/retention initiatives as they do product/service marketing initiatives!
Learning Objectives:
- Learn the difference between a stay interview and an exit interview. Attendees will walk away with questions that can be used in stay interviews.
- Learn the importance of a strong employment brand. Through a SWOT analysis, have an understanding of areas for improvement and opportunity.
- Learn methods for promoting the story to retain and attract talent by creating emotional connections.
- Learn how to improve the employee experience; the workforce is changing and employee expectations are different.
In-person session offerings are on a first-come, first-served basis.
Kimberly A. Nash, SHRM-SCP
As a passionate human resource professional, Kim has spent more than 30 years as a trailblazer to advance the profession and mentor human resource professionals along their growth and development journey.
After several years of working for organizations as their first HR leader, Kim transitioned into a consulting role. She partnered with hundreds of organizations in a variety of industries, for profit and not for profit, to mentor their human resource professionals and to assist in strengthening the human resource function of the organization.
In 2017, Kim founded her company, THriv, to mentor, coach, teach, and train human resource professionals and other leaders for success. She partners with organizations to provide a variety of business consulting, training & development, compliance management, and other human resource related services.
Kim has had the opportunity to speak on leadership and human resource related topics at a variety of events locally and nationally including the 2019 National SHRM Conference in Las Vegas.
Kim has spent more than 20 years teaching the SHRM HR Essentials, the SHRM Learning System, and other human resource related courses to mentor and encourage human resource professionals to grow in their professional development and pass the certification exam! Kim teaches through a variety of universities and has recently joined the SHRM Instructional Team.
Kim holds the SHRM-SCP certification through the Society of Human Resource Management, the SPHR certification through HR Certification Institute, the Compensation Management Specialist designation from the International Foundation of Employee Benefits, and has completed the John C. Maxwell Certification Program to teach, coach, train, and speak.
Kim is a member of the Society for Human Resource Management and a Past President of the Human Resource Professionals of Central PA. She is a graduate of York College of PA with a Bachelor’s of Science Degree in Business Education, and holds an MBA/Human Resource Management from the University of Phoenix.