Writing as a Thought Leadership Strategy
Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your career. Yet, many professionals don't believe they have the time or expertise to write. In this interactive and engaging session, book coach Cathy Fyock leads attendees in a series of writing exercises to develop writing muscles that will help grow their businesses and careers. Attendees will walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). We'll also cover the fundamentals of effective business writing.
Learning Objectives:
- Understand the power of writing to grow one's business and/or build one's career.
- Define the purpose, thesis, target market, and structure for business writing (policies, letters, and emails), as well as for writing blogs and articles (that can be used to build a book).
- Exercise their writing muscles so that they are writing quickly and confidently.
In-person session offerings are on a first-come, first-served basis.
Cathy Fyock, CSP, SHRM-SCP
Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You’ve Already Written, and with coauthor Lois Creamer, The Speaker Author: Sell More Books and Book More Speeches. Her book, Authority, is an anthology about the power of authorship and was a Wall Street Journal bestseller. Her newest book is My New Book: The Upcoming Message that will Change the World.
Since beginning her business in 2014, she has helped over 200 professionals become published authors. She believes that we all have a purpose, and that our stories are the way in which we share our truth with others. She is certain that authors can and do change the world, one word at a time.