How to Turn Your Website into Your #1 Recruiting Tool

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2023 Talent Conference
This program illustrates how leading organizations can build Career Sites that are intuitive, experiential and help filter the right candidates in.

A company's corporate website is a powerful recruiting tool.  The reality is that every 'A' level candidate who is carefully managing their career is visiting your website and making assumptions about your organization based on what they find.  Unfortunately, many websites are not designed with the candidate experience in mind and fail to engage the right talent.  This program will illustrate how leading edge organizations are developing sites that are intuitive, experiential and most importantly help filter the right candidates in and the wrong candidates out.  The audience will be engaged, challenged and will leave with new ideas that can impact their organization immediately.

In-person session offerings are on a first-come, first-served basis.

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If a speaker has provided session materials, please visit https://presentations.shrm.org.

Date(s) & Time(s): 
Tuesday, April 18, 2023 - 1:30pm to 1:50pm
Presenter: 

Matt Adam

Matt V.
Adam

Matt Adam serves as Chief Talent Strategist for NAS Recruitment Innovation, a leading Employment Branding & Recruitment Marketing firm. He has been an innovator and thought leader in the space for over 25 years. Today, his role is national in scope and designed to lead major account implementation and support strategic project consultation for many high-profile organizations.

With his finger on the pulse of the industry, Matt has shared knowledge on topics such as Employment Branding, Career Site Best Practices and The Future of Recruitment Marketing to audiences at SHRM, NAHCR, AAPPR, etc.

Matt has a Marketing Degree from Boston College and resides in Cincinnati, Ohio.

Location: 
Spotlight Stage
Session Type: 
Spotlight Session
Competency: 
Business (Behavioral)
Interpersonal (Behavioral)
Intended Audience: 
Mid-Level
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