Retain and Attract Top Talent by Elevating Your Social Media Presence, Communication Strategy...
Both existing and potential candidates care about your values, culture, beliefs, and achievements. Are you communicating these through a well-rounded digital communication strategy? Throughout the presentation, we will discuss how your presence, content, and activity on social media are directly reflected on strengthening your employment brand, allowing you to retain talent and attract the best candidates. You will explore the impact of digital strategy and communication on shaping people's perceptions of your business and enhancing your position in the market. Diving deep into content creation, storytelling, and digital communication, we will elaborate on the role of social media in promoting your positive work environment and helping you attract and retain the best talent. The demonstration will include strategies and examples of best practices that you can get inspired from to create your own content strategy.
Learning Objectives:
- Attract and retain the best talent through building a strong online presence.
- Create a content strategy that establishes your employment brand.
In-person session offerings are on a first-come, first-served basis.
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If a speaker has provided session materials, please visit https://presentations.shrm.org.
Roy Abdo
Roy is a digital marketing consultant and CEO of Digital Revamp. Digital Revamp is a leading digital marketing and advertising agency that creates digital communication strategy, launches creative websites and social media content campaigns to grow brands or executives presence and connect them with their audience.
Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand and paid media.
As SHRM’s global digital strategy and growth partner, Digital Revamp has helped establish a cohesive visual brand identity for SHRM and its CEO, Johnny C. Taylor, Jr., across multiple channels. Through monthly collaboration, content creation, and social media engagement with Digital Revamp’s team, SHRM has amplified its online presence to become the leading voice on the future of the workplace with a content reach over 5 Million views annually.
The latest achievement of SHRM’s partnership with Digital Revamp is the recognition of its CEO among LinkedIn’s “Top Voices for Associations and Advocacy,” alongside figures like Justin Trudeau, Bill Gates, and others. Roy advised the Military Health System (MHS) for the Department of Defense on communication strategies and is also a speaker for the US State Department. Roy also serves as a certified Clifton Strengths and High Performing Team coach.
Prior to Digital Revamp, Roy worked for Gallup consulting. In his work with Gallup, Roy directed various social and digital communications, as well as provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion index.