What’s Your Unique Story? How Employment Branding Can Help Get You the Right Talent
Being able to articulate your story in a unique and compelling manner can be an overwhelming task. This session will establish why the exercise of crafting a unique story is so important and how you can do it most effectively.
Learning Objectives:
- Provide tips and tricks on how to determine your unique story.
- Build it into an enticing brand.
- Present it effectively to your targeted audience.
- Using examples from leading organizations, you'll get a basic understanding of how employment brands are built and how they make your hiring more effective.
In-person session offerings are on a first-come, first-served basis.
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Matt Adam
Matt Adam serves as Chief Talent Strategist for NAS Recruitment Innovation, a leading Employment Branding & Recruitment Marketing firm. He has been an innovator and thought leader in the space for over 25 years. Today, his role is national in scope and designed to lead major account implementation and support strategic project consultation for many high-profile organizations.
With his finger on the pulse of the industry, Matt has shared knowledge on topics such as Employment Branding, Career Site Best Practices and The Future of Recruitment Marketing to audiences at SHRM, NAHCR, AAPPR, etc.
Matt has a Marketing Degree from Boston College and resides in Cincinnati, Ohio.