Leading the Conversation: HR's Role in Driving Benefits Strategy
Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.
These days, HR doesn't merely have a seat at the table; it IS the table. The importance of attracting and retaining quality talent has never been higher. Therefore, the impact of offering creative benefits packages that demonstrate a company's culture and values can be significant. In this presentation, Alegeus CTO Anna Lyons and CGO Melanie Hallenbeck explain how account-based benefits can empower HR teams to stand out and excel in the race for talent.
Learning Objectives:
- Understand the different account-based benefit options available (HSAs, FSAs, HRAs, LSAs, incentives) and their potential cost-savings for employers and employees.
- Hear real-world examples of creative benefit plan designs and how you can apply the learnings to your own business.
- Learn how emerging benefit options like lifestyle spending accounts (LSAs) can play a role in demonstrating a company's values.
- Learn how to work collaboratively with benefits administrators and brokers to diversify your benefits and tell the story of your benefits package in a way that resonates with job candidates and employees.
Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.
Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.
Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.
Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.
Melanie Hallenbeck
Melanie Hallenbeck is Chief Growth Officer at Alegeus, leading the company’s go-to-market strategy. With more than two decades of channel experience in the employee benefits and consumer-directed healthcare space, Melanie most recently served as chief growth officer at Elevate, a fast-growing developer of employee benefits technology. Prior to Elevate, she served as chief growth and marketing officer at benefitexpress, which was acquired by Wex, a leading global benefits company. Previously, she was senior vice president at WageWorks, leading the organization’s health plan partner channel business. Earlier in her career, she held senior sales roles at ADP and Progressive Benefits Solutions.
Anna Lyons
Anna Lyons is the Chief Talent Officer at Alegeus. Anna leads the company on everything related to making Alegeus a great place to work – including recruiting, onboarding, compensation and benefits, development, organization design, culture and engagement. She is dedicated to cultivating an environment where exceptional people are inspired to innovate and grow the business together. Prior to joining Alegeus, Anna worked for over five years as a management consultant assisting public and private sector organizations make necessary adaptive moves to enable future success. Anna holds a Master in Public Policy from Harvard University’s JFK School of Government.
