GLOBAL SESSION: HR’s Role in Developing Braskem as a Global Company

SHRM 2015 Annual Conference
Workplace Application: You will leave with an understanding of how HR was instrumental in helping Braskem develop a global mindset in its leaders.

Braskem is a Brazilian multinational created 12 years ago to become a relevant international player within the petrochemical industry. The net revenue in 2014 was approximately US$ 20 billion with close to 8,300 employees in 36 plants in the U.S., Germany, Brazil and Mexico as well as three research and development centers and offices around the world. In 2014 Braskem was recognized one of the best company to develop leaders (HAY-Brazil) , one of the top innovation companies in the world (Fast Company Magazine- USA) and one of the most attractive companies for youth (México). This session will demonstrate the process and lessons learned on their journey to becoming a global company. Learn how the HR role is structured so that they can lead and support key initiatives to leverage our knowledge to operate globally, delivering our corporate strategy and objectives.

Date(s) & Time(s): 
Monday, June 29, 2015 - 10:45am to 12:00pm

Marcelo Arantes


Graduate in business administration, with specialization in business management, has over 26 years of experience in the HR area in segments such as metallurgy,  automation and power technology, telecommunications, automotive, consumer goods and petrochemical. He has already  implemented  organizational and HR transformation programs , cultural change , leadership development programs, build and implement HR strategy,  and internationalization of HR policies and practices. Has developed his career within some global companies such as ABB, Unilever, Fiat Chrysler Automotive and Braskem.

LVCC N210-212
Amount of Credit: 
Credit Type: 
Global Credit
Session Type: 
Concurrent Session
Leadership & Navigation
HR Expertise
Global & Cultural Effectiveness
Intended Audience: 
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