The NASCAR Experience: Hiring in the Fast Lane
This session will explore hiring strategies from auto racing's most prominent employer, NASCAR. Hiring a world-class team while navigating complex relationships with candidates who are also devoted fans is par for the course for NASCAR. To ensure all applicants receive a winning candidate experience, NASCAR blends a high-touch talent acquisition strategy with recruitment technology from iCIMS to automate hiring processes. Learn how a high-tech approach to hiring can bolster recruitment efforts and improve efficiencies.
Learning Objectives:
- Learn how to deliver a better candidate experience through improved communication. The cadence of communication and way in which employers connect with job seekers can make or break the candidate experience. Rethinking communication strategies and introducing tools like text messaging and chatbots help recruiters connect with candidates quickly and provide all applicants with a meaningful, positive experience.
- Learn how automating the hiring processes can streamline efficiencies. Balancing a high volume of candidates with a high-touch recruiting strategy can be a challenge. A high-tech recruiting strategy helps streamline hiring processes, reducing the complexities and allowing recruiters to take a more targeted approach to find the needle in the haystack in a large talent pipeline. Automation processes should be used to complement the candidate experience; it is critical to ensure that relationships are not sacrificed for the sake of efficiency.
- Leverage hiring data to attract top talent in a job-seeker's market. In today's job market, the job seeker has the upper hand―unemployment is the lowest it's been in years, and expectations for employers are high. Understanding how to leverage hiring data to navigate today's recruiting landscape will help hiring professionals make better-informed hiring decisions and produce a healthy ROI for both their HR organization and business as a whole.
Tim Kenyon
Tim Kenyon is the director of recruiting at NASCAR, responsible for attracting and sourcing winning talent. Tim provides leadership and strategic direction for the recruiting team, overseeing and supporting all recruiting activities from job posting to offers. He also leads the organization’s diversity and inclusion strategies, and is responsible for building and evangelizing NASCAR’s employment brand.
Prior to joining NASCAR, Tim served as a recruiting manager at Wells Fargo for six years, where he led a team of recruiters supporting senior level roles with an emphasis on mobile and internet product management, risk and compliance and small business strategy and development.
Adam Feigenbaum
Adam Feigenbaum is the Chief Customer Officer for iCIMS, leading a team responsible for delivering a superior customer experience. Feigenbaum joined iCIMS shortly after it was founded and helped build the company into the world’s leading best-of-breed talent acquisition software provider with 4,000 clients, $200 million in 2017 annual recurring revenue, and generating double-digit growth each of the past five years.
In this role, Feigenbaum ensures internal operations are optimized to create an unparalleled customer experience for iCIMS’ customers by overseeing the integration of sales and customer service delivery strategies into iCIMS’ global operations. Previously, he served as iCIMS’ Director of Sales from 2003-2009. Through that role and then eventually as Chief Customer Officer, he has worked to integrate and align the voice of the customer into every step of the iCIMS experience. As a lifelong New Jersey native, Feigenbaum proudly holds a BS in Business Management from Rutgers University.